Pure
Pure – who produce tasty, fresh, healthy meals on-site each day – requested help with their retail branding and to freshen up their existing stores. Everything from interiors to branded collateral such as loyalty cards and packaging were designed. Pure have grown from a handful of shops to a well known established eatery that customers visit day in, day out.
Photography is extremely important to promote Pure’s products. The art direction of two photo shoots a year, in line with seasonal menu changes created shots which were used across all marketing materials, menu boards and various other POS items throughout the shops.
Pure have various wall graphics as part of the decoration of their shops. These graphics provide key information about products and what Pure have to offer. These messages were brought to life with the creation of quirky graphics which were engaging and on brand.
Pure’s menu boards are updated four times a year. The two main changes happen twice yearly for summer and winter. The imagery is designed to flow across the boards creating a harmonious layout with subtle textures used to complement the shop’s aesthetic. Each time a menu change takes place they are reviewed to ensure they are still communicating successfully.
